October 14, 2009: If a Client Asks For the Moon…
October 2, 2009: Homeless Doll Breaks from American Girl's Model
September 21, 2009: Driving Incremental Growth through Brand Partnerships: Zipcar
September 15, 2009: His Airness Still Has Timeless Appeal
September 15, 2009: Hiding The Goose That Laid The Golden Egg
September 9, 2009: When A Brand Stretches Partnership Potential Too Far
August 28, 2009: I Want (Hard) Candy!
August 19, 2009: The Business of Michael Jackson Benefits From a Long-Term Outlook
August 11, 2009: Bring The Hipsters To The Yard: Harvard Yard
April 23, 2009: Whats In A Name? Plenty.
March 6, 2009: Marketing Contributes to Growth of Brand Trial - But to Excess and Abuse?
February 25, 2009: Universities go to school on one unfortunate manufacturer
February 19, 2009: Instant coffee will most certainly water down the Starbucks' brand
February 11, 2009: Ms. Obama be flattered that your daughters are dolls
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