FRUIT NINJA

Fruit Ninja – developed by Halfbrick Studios - is one of the most popular mobile game applications in the world, with over 1 billion downloads and 2 million active players worldwide every day.  Fruit Ninja is the 2nd most downloaded game in the history of iOS, and is one of the top five paid applications in over 150 countries annually.  In 2017, Google financed a production of the animated series Fruit Ninja: Frenzy Force, 13 episodes of which are on YouTube today.  Fans have watched Fruit Ninja branded YouTube content over 150 million times.

 
JJ box FRONT.png
Turnowsky gift wrap currently being sold by company - Design Design

Brand Squared Licensing helped extend the Fruit Ninja experience from the digital world to brick and mortar merchandise, not just with plush memorabilia but unique product experiences – tailored to the children playing the game – that brought the play patterns and characters to life.  Products have included intricate board games, chapter series, comic books, and even frozen novelties that reached over 5,000 retail locations in 2018!  Brand Squared Licensing also extended the popular mobile game Jetpack Joyride from Halfbrick Studios into similar categories. 

 
Mockup.jpg
Pops.jpg
Cards.jpg